{"id":173,"date":"2011-06-28T17:08:02","date_gmt":"2011-06-28T15:08:02","guid":{"rendered":"https:\/\/www.vialupo.com\/graphisme\/?p=173"},"modified":"2011-11-04T15:03:51","modified_gmt":"2011-11-04T13:03:51","slug":"logo-detourne","status":"publish","type":"post","link":"https:\/\/www.vialupo.com\/graphisme\/2011\/06\/logo-detourne\/","title":{"rendered":"Logo d\u00e9tourn\u00e9"},"content":{"rendered":"<p><a href=\"https:\/\/www.vialupo.com\/graphisme\/wp-content\/uploads\/2011\/06\/Image1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-176\" title=\"Nike - Puma\" src=\"https:\/\/www.vialupo.com\/graphisme\/wp-content\/uploads\/2011\/06\/Image1.jpg\" alt=\"Nike - Puma\" width=\"600\" height=\"333\" srcset=\"https:\/\/www.vialupo.com\/graphisme\/wp-content\/uploads\/2011\/06\/Image1.jpg 600w, https:\/\/www.vialupo.com\/graphisme\/wp-content\/uploads\/2011\/06\/Image1-300x166.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Le d\u00e9tournement de logo n&rsquo;est pas une id\u00e9e nouvelle. Mais l&rsquo;approche du graphiste anglais Graham Smith est n\u00e9anmoins int\u00e9ressante car il a jou\u00e9 avec les codes de marques concurrentes. Il a ainsi d\u00e9tourn\u00e9 le logo multicolore de Google pour y mettre celle de son concurrent Bing. Et vice-versa. Idem dans le m\u00eame style pour Vimeo et et YouTube. Mais bien s\u00fbr, c&rsquo;est sur des ic\u00f4nes comme Apple ou Coca Cola que la d\u00e9monstration est magistrale.<br \/>\nLe projet s&rsquo;appelle <a title=\"Brand Revisionning\" href=\"http:\/\/www.imjustcreative.co.uk\/brandreversioning\/\" target=\"_blank\">Brand Revisionning<\/a>. On peut voir plus de d\u00e9tournement sur le compte <a title=\"Graham Smith\" href=\"http:\/\/www.flickr.com\/photos\/grahamsblog\/sets\/72157626620633288\/\" target=\"_blank\">FlickR de Graham Smith<\/a>.<\/p>\n<p><a href=\"https:\/\/www.vialupo.com\/graphisme\/wp-content\/uploads\/2011\/06\/Image2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-177\" title=\"Vimeo - YouTube\" src=\"https:\/\/www.vialupo.com\/graphisme\/wp-content\/uploads\/2011\/06\/Image2.jpg\" alt=\"Vimeo - YouTube\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.vialupo.com\/graphisme\/wp-content\/uploads\/2011\/06\/Image2.jpg 600w, https:\/\/www.vialupo.com\/graphisme\/wp-content\/uploads\/2011\/06\/Image2-300x100.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le d\u00e9tournement de logo n&rsquo;est pas une id\u00e9e nouvelle. Mais l&rsquo;approche du graphiste anglais Graham Smith est n\u00e9anmoins int\u00e9ressante car il a jou\u00e9 avec les codes de marques concurrentes. Il a ainsi d\u00e9tourn\u00e9 le logo multicolore de Google pour y mettre celle de son concurrent Bing. Et vice-versa. Idem dans le m\u00eame style pour Vimeo [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[28,30],"class_list":["post-173","post","type-post","status-publish","format-standard","hentry","category-graphisme","tag-logo","tag-parodie"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vialupo.com\/graphisme\/wp-json\/wp\/v2\/posts\/173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vialupo.com\/graphisme\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vialupo.com\/graphisme\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vialupo.com\/graphisme\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vialupo.com\/graphisme\/wp-json\/wp\/v2\/comments?post=173"}],"version-history":[{"count":5,"href":"https:\/\/www.vialupo.com\/graphisme\/wp-json\/wp\/v2\/posts\/173\/revisions"}],"predecessor-version":[{"id":230,"href":"https:\/\/www.vialupo.com\/graphisme\/wp-json\/wp\/v2\/posts\/173\/revisions\/230"}],"wp:attachment":[{"href":"https:\/\/www.vialupo.com\/graphisme\/wp-json\/wp\/v2\/media?parent=173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vialupo.com\/graphisme\/wp-json\/wp\/v2\/categories?post=173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vialupo.com\/graphisme\/wp-json\/wp\/v2\/tags?post=173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}